HOW TO FORCE YOUR PINS TO GO VIRAL!

5.20.2019


 Ever wondered how some pins go crazy viral or why yours only get a couple of impressions and maybe one save if they're lucky? I did too. Today I'm going to skip the BS and show you how, and just how - to FORCE your pins to go viral on Pinterest!









I used to get a grand total of 18 impressions and one click on my pins - but no more! If you want to reign in those impressions clicks and saves you'll have to think about these 6 things:







1. CREATE AESTHETICALLY PLEASING PINS


Nobody is going to pin a blurry, uninformative, boring and generally tacky pin so you've got to design ones that do not ONLY look nice but are eye-catching and somewhat informative. 


This usually means:

  • Using varying sizes of text
  • It should describe your blog post (you can just use the blog post's title and make key, emotive words one colour and others the other)
  • A mixture of two well-pairing fonts ( TWO MAX!)
  • Two or three (THREE BEING THE MAXIMUM!) complementary colours
  • Not going for a dimension too large or small - I've found that 720px by 1100px is perfect!


I use Canva for all of mine - it's a great, free site/app for graphic design.




2. DESCRIPTIONS, DESCRIPTIONS


In order for your pin to get any traction in the Smart Feed, you'll have to write up a keyword RAMMED description. Put relating tags in your description as well. For example, If your blog post is titled 'How I got 1,000 Followers on Pinterest!', use tags like 'Pinterest' 'How to gain followers on Pinterest' and even tag some somewhat unrelated topics that are still in the blogging sphere, like 'blog', 'blogging' and 'how to start a blog'. If you're struggling to come up with tags, just search for your blog post's title in the Pinterest browser and tags show up above the pins (see below). Remember that only the first 50 words of your description show up in the Smart Feed.








3. TITLES, TITLES, & MORE TITLES


Have you ever been about to close a Pinterest tab, but stopped to save a Pin because of it's awesome title? I know I have. Titles must be intriguing, informative and eye-catching. A good way to create a great title is to paste your blog post's into Pinterest's Pin designer's title section and then improve it by adding emotive words/phrases (e.g love, transform, force, have to) - though don't add too many in because that can be off-putting, call to actions (e.g read, buy, share, like, subscribe) and putting a keyword or two in caps. Don't be afraid to use those exclamation marks as well! 😉




4. REMEMBER PINTEREST'S 'SMART FEED' ALGORITHM*


In the early autumn of 2014, Pinterest introduced the Smart Feed. It's designed to create a smarter feed for the user based on what they "care about" and search for. Basically, it went from a chronological feed to a search/ interest based feed. If I'm being honest, I still get the odd picture of a cat or SOMETHING else in my feed, BUT knowing it's purpose, it definitely works! 


Here are the things that the Smart Feed loves:

  • Quality images
  • Amazing pin descriptions that encourage pinners to pin
  • Consistent pinning




5. NO CLICKBAIT


I know it can be tempting to give a pin a title that does not correspond with that of the blog post because it's really clickable. DON'T DO IT! I REPEAT, DO NOT DO IT! Yes, it may get you more views on that one post, but your bounce rate (the average time that people stay on your blog) will decrease as people will just click on the pin and head straight back to Pinterest. You won't gain loyal readers, get comments or subscribers.




6. PATIENCE IS KEY!


Just like blogging and gaining any kind of social media following takes time, a pin getting traction can take a bit of time. If it's "just not working", just have a read of this blog post and ANALYZE your pin design and Pinterest strategy. Are your tags in check? Are your pins aesthetically pleasing? What are your pin dimensions? Too long or too short? 




That's how to FORCE your pins to go viral! If this formula works for you (I'm sure it will!), let me know in the comment section below! 




* Here's where I learnt about the Smart Feed!

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